In this episode, Jason Will speaks with IMPACT Agent Conference speaker Jeff Cohn of Elite Real Estate Systems and The Team Building Podcast. Jeff shares his wealth of knowledge on team building, leverage, culture, lead gen, lead conversion, accountability systems, and strategies that can help any agent go from 70 to over 700 sales.
What are all the barriers holding back agents to have the sales, job, and lives that they can only dream of having? Learn how to 10X your conversions by leveraging your sphere of influence and getting the highest ROI and ROT (return of time) by working smarter, not harder.
Jeff Cohn’s Team Building Formula:
1. Recruiting talent. Agent talent, staff talent, finding great clients to work with, and recruiting the right people.
2. Retaining your talent by offering value.
3. Offering continual training.
Sponsor: Impact Agent Conference 2019Started by Real Estate Agents for Real Estate Agents. New Orleans, LA - April 11 - 12, 2019 BUY TICKETS HERE
Quotables and Tweetables
If you want to create a leverageable business, stop servicing, focus on building a business. If you wish to have a scalable business, you have to have a scalable way to increase leads. - Jeff Cohn
Agents love working sphere leads. That's what they're best at. Those needs are the easiest to convert. Internet leads are hard. - Jeff Cohn
Everyone wants the easy solution, and they think if they spend money on it leads are going to land in their lap that are simply like easy to convert. - Jeff Cohn
What people don't recognize is it's not just about return on investment, which is ROI. It's return on time. The Internet lead might've been less expensive, but that sphere lead makes way more sense because an agent is going to spend way less time on it. - Jeff Cohn
We try to place our agents in the place we believe there'll be the most successful in the least amount of time with the least amount of energy. - Jeff Cohn
If you want to make the most amount of money in the least amount of time, you should create a vehicle that services the transaction, and you should not be trading time for money. That's a job, not a business. - Jeff Cohn
If you're building a business, you have to work smarter, not harder, and you have to teach other agents to service. - Jeff Cohn
I'm now teaching my agents to stop selling real estate and focus on building their business underneath my umbrella, underneath the Berkshire umbrella. - Jeff Cohn
I quit my job, and I started teaching other people how to do the job I was really good at. - Jeff Cohn
Success is having a legacy of investment properties and investments that are helping me in a residual way and not having to be out incumbent upon my leads to be able to get my next commission that comes through. - Jeff Cohn
To learn more about Jeff, head to: https://www.eliterealestatesystems.com/
Facebook: Elite Real Estate Systems
Podcast: The Team Building Podcast - iTunes, Stitcher, Youtube