Jeff Cohn, founder of Elite Real Estate Systems, recently appeared on the real estate industry's #1 broadcast to chat about his experience as a solo agent and building a dominant team structured to expand into new markets.
Resources & Links:
Expansion- Learn how you can partner with Elite Real Estate Systems - build your career, start your own satellite team and remove yourself from actively working with clients - all without leaving your current broker.
Team Building Workshop – Spend the day observing these systems in person, including board meetings, Monday Team Meeting, agent one-on-one meetings. Also includes hours of private consulting to create your own custom roadmap to build and exit your real estate team.
Tools & Services – See all the tools, professional services and companies Jeff uses and recommends to help build your real estate team.
[4:00] How Jef conducted informational interviews with 30 top professionals to narrow his choice to real estate, and carried that over into into interviewing 30 top real estate pros in his market
[9:00] Why you should AVOID looking for a partner to fill in your weaknesses as a team leader, but rather surround yourself with great talent to fill in the gaps
[10:47] Tim and Jeff debate the merits of team building versus rainmaker model
[14:47] Why you must possess the skillset of an agent first before bringing on other agents to your team
[17:00] How Jeff's team uses Marketing Service Agreements to cut marketing costs to zero, and uses broker fees to pay for all admin fees
[23:34] Why you would make more money as a real estate team leader than as a brokerage owner
[25:42] Why a team model can be a gamechanger for a top producer doing 80-100 deals per year
[27:45] Why you should "lead with leads" and add agents to your team based on the number of leads you're bringing at the team level
[30:15] Why you should focus on listings versus buyers if you choose to be a solo rainmaker