When it comes to increasing your conversion rates, availability is key. But how do you know what method of communication your leads prefer? How much time do you have after they show interest in your virtual store? Does the lead source makes any difference? On this episode, Josh Cunningham shares what helps his company stay on top of the game when it comes to converting leads.
Any time you see a common weakness or frustration shared by the top people in the industry, it smells like an opportunity -Josh Cunningham
Takeaways + Tactics
Lead sources do not influence how humans respond to persuasion. No matter where your leads come from, the way you choose to interact with them determines your conversion rates.
A few years ago, contacting your leads within 5 minutes was the ideal. Now, it’s under 2 minutes after they’ve expressed interest in your website.
Make sure the person taking care of the hiring process has experience in converting leads. You can’t hire talent if you can’t recognize it.
At the beginning of the show, we talked about what’s important in outbound vs inbound marketing and how millennials are expecting to be treated. We then shared the importance of the human element that can be exploited via calls instead of emails or text messages, which are more impersonal.
We also discussed:
How many times you should approach a lead
When you should approach a lead
Why being available non-stop on working days is key
Potential clients have less patience than ever, and instant gratification is one of the opportunities companies should tap into instead of being scared by it. Availability is one of the most important components of inbound marketing. If you don’t have someone who can take calls and nurture leads under 2 minutes after a website visitor shows interest, your conversion rates will not prosper.
John Cunningham is the CEO of rokrbox, a professional real estate system that helps agencies nurture their leads and increase their availability up to 80 hours, 7 days a week. You can find out more about the lead nurturing system at http://rokrbox.com/#howitworks, or you can contact Josh directly at firstname.lastname@example.org.