Recruiting isn’t always something teams take an intentional approach to, but it should be. How can we build a system that will bring people to us? How do we reach out to people to get them into our world? How can we create content both for new agents and seasoned agents who’ve been in the game longer? On this episode, we lay out the model and execution of attracting recruits to our team through training content.
"You must have one level of training for new agents that don’t know the business, and a whole other level for agents that have been in the business a long time." -Jeff Cohn
Takeaways + Tactics
- The top 3 pillars of building and scaling a successful real estate business are recruiting, retaining by offering value, and continual training.
- Brokers typically control the emails their agents receive to prevent them from getting recruiting messages. Emails can get blocked, but Facebook messages can’t.
- Don’t just focus on content for newbies. It’s equally important to create content for agents who’ve been in the business for a long time.
At the start of the show, we talked a bit about the whole system of using events to recruit, and how to reach out to people to attend your event. Next, we talked about why sending emails directly to agent’s might not be the best strategy, and what has happened as a result of the industry’s attitude towards lead conversion. We also discussed topics to train seasoned agents on.
We also discussed:
- Why Facebook pages are better than groups for recruiting messaging
- 2.0 training material and how to craft it
Intentional recruiting is the most powerful way we can make sure we’re bringing in people who match our culture. Instead of waiting for people to come to us, we can put out content that allows people to learn more about us, and then hook them with the right message. It’s a matter of getting the systems set up. Ultimately it will compound and consistently deliver quality recruits.