We might be tempted to copy someone else’s team model, but will that make us successful? Will their model work for our skills and personality? Are there any patterns that lead to success across all team types? In this episode, we speak about team models and how to find out which is best for you!
"The best way to follow-up with a lead is to follow-up in the same form in which they communicated with us." -Jeff Cohn
Takeaways + Tactics
There are 3 types of team models: the community team, the rockstar team, and the CEO team. There are different manifestations of these models, all of which can lead to success, but only one structure fits you.
Our team should be an expression and amplifier of our own strengths. At the same time, we have to find the right people to cover the areas where we aren’t excelling.
The future of real estate lies in finding out how each generation wants to be approached and using technology to weed out the people who are “just looking” from the solid leads.
At the beginning of the episode, we discussed the importance of determining what team model suits your personality and skills. Just because you can emulate someone else’s model doesn’t mean it will make you happy. Find your ideal medium. If you are a people person, build your team around being face-to-face as soon as possible. If you are an introvert, limit the time spent both with clients and your team. We also spoke about how most internet leads we have today are just people who want to see content, and in order to do so they have to share their contact information.
We also covered:
The importance of finding out how people want to be contacted
Using artificial intelligence to communicate with internet leads that aren’t prepared for a call with an agent
Our team model should fit us like a second skin. It doesn't have to be a copy of another successful team, as this fails to take advantage of our unique skills and knowledge. Success comes in many forms, but there are four patterns seen across all types of teams: a lead generation philosophy, a strong culture, accountability, and lead conversion. Different teams have different ways of implementing these patterns, but all of the successful teams have made it a priority.