How Kelly Cook Built a $50 Million-Volume Team From 3 Lead Sources, Client Service & ISA’s

How do you systematically build a team without taking on too many agents? Can the same model work for building a brand in the luxury market? On this episode, Kelly Cook talks about the engine of his business, what he’s learned through building his own team, what he implements, and learning leadership from football coaching. Start with WHO. Find a really good person and you’ll have all kinds of possibilities. -Kelly Cook Takeaways + Tactics Your VIP clients need to be segmented & treated differently. Set up your own VIP Plan where 35-40 high-value people receive a series of gifts through the year. Pay your ISA a guaranteed draw plus a % of the gross commission with no cap. Have your ISA buil

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