Most team leaders would agree that the feeling of seeing our agents succeed is motivating and rewarding. However, that doesn’t mean building a team comes without its fair share of challenges. From feeling overwhelmed, to the frustration that comes from agents who aren’t shaping up, building a team isn’t for the fainthearted. That being said, for those who do push past the challenges, the benefits are immeasurable. What are the biggest concerns among team leaders, and how do w

On the surface, personality profiles like the DISC are simply a way to categorize people and how they behave, but there’s a lot more to them than that. A personality assessment can actually be the key to aligning ourselves with our strengths, and the secret ingredient to excellence. When we focus on the way our minds are wired, we gain powerful insights that steer us towards roles that allow us to work in our natural element. When we take on jobs without factoring in our natu

With digital titans like Amazon and Google investing in physical mail and sending out postcards, it’s clear that direct mail is going to a key part of the marketing strategies of the future, especially in a post-pandemic world. As a strategy, physical mail has become incredibly unique because most businesses are now focused on their digital channels. If we marry physical mail with the digital world, we equip ourselves to capture more opportunity in our markets. What are the b

To grow and scale a successful real estate team, there are key pillars we need to plug into our businesses. We need a systematic approach that allows us to be the best version of ourselves, create leverage, systems, accountability and culture. If we don’t follow a solid framework to grow our team, it’s hard to turn growth into the momentum that feeds a thriving operation. In today’s special episode, I’m joined by ERS Director of Marketing, Kathryn Nizzi. We discuss the 9 stra

The same technology that powers modern hotel key cards and contactless card payments, can be a huge boost to our real estate branding and marketing. Near Field Communication (NFC) is a powerful technology that has multiple applications, many of which can improve our customer experience and networking. From business meetings, lead generation and home showings, NFC can be a huge game changer for us. If we unlock the applications of this technology marketing tool, we can bring m

Leads are the lifeblood of every business, and while there are infinite ways to generate deals, our focus as leaders needs to be on the highest income and greatest ROI producing lead sources. When we first get into the business, we assume all leads are created equal for all teams, but there is no one size fits all lead source or strategy. The right lead generation strategy for us isn’t informed by what other teams are doing, it’s determined by the numbers, and what’s actually