As the leaders of ever-expanding teams, our agents look to us for guidance, so it’s our responsibility to do everything we can to help them succeed. What are the tools our agents need for industry domination, and how can we become their go-to resource, every step of the way? More importantly, how can we pour into them so much that they no longer need our help, but can pay it forward with the next generation of agents? In this episode, CEO and founder of Elite Advantage Team,

We’re constantly inundated with calls to be authentic, but many of us are still uncertain on what that actually means. What does authenticity look like in a real estate team, and how can we start putting it into practice? When we hear the word ‘authentic’ most of us think about putting everything on the table, and that can be a little intimidating. No one wants to air all their dirty laundry, but could that be a major key to success? Is there a way to strike a balance between

Nothing is more important than our role as parents and partners. Our priorities should reflect that, even if we’re running a business. When we don’t prioritize our loved ones, we miss out on precious moments we can never get back. Growing a team, and succeeding through others gives us a bigger opportunity for impact and fulfillment than selling real estate, but the sad truth is many people in our industry will never experience it. Why are so many agents unwilling to step out

One of the biggest reasons businesses fail to get ROI from their marketing is a focus on the top of the funnel, and failing to engage with the people who are closer to a sale. If we want to increase revenue, it’s critical to deploy strategies that are tailored for the bottom of the funnel. Retargeting is a powerful marketing strategy that allows us to make more money without bringing new people into our funnel. If we’ve already spent time, money and effort bringing them into

There are tons of ways to take our businesses into the future, like building integrated office space and ancillary businesses, but not all of us are at a level where we’re ready to act on those ideas just yet. However, the one thing we can work on, regardless of where we are today, is social media. Having the type of social media strategy that makes us stand out is a game changer in real estate. How should we be using social media to attract a record number of leads? Is it po