Ask most agents and even team leaders what lead generation is and they’ll tell you it’s internet leads. We often miss out on the most valuable lead source right under our noses - our sphere of influence. In order to increase our efficiency and ROI in lead generation and conversion, we have to shift our mindset and train our agents to do the same. Why is the sphere of influence such a key source of business we need to invest in? In today’s episode, we’re inviting you into our

There’s no question that real estate commissions as we know it are on borrowed time, and this isn’t just putting a squeeze on the agent, it’s affecting the traditional brokerage too. The “broke broker” has been a long running industry joke, but if we’re not future-proofing our businesses, it might actually become the reality. Is there a way for us to stay profitable and still have a role in the future of the real estate transaction? How do we hedge against the suppression and