Guest Interview: Leveraged Lead Generation Hangout
Jeff was recently invited to appear as a guest on the Leveraged Lead Generation Hangout with host Tim Heyl, and we'd like to share that interview with you.
Resources & Links:
Expansion- Learn how you can partner with Elite Real Estate Systems - build your career, start your own satellite team and remove yourself from actively working with clients - all without leaving your current broker.
Team Building Workshop – Spend the day observing these systems in person, including board meetings, Monday Team Meeting, agent one-on-one meetings. Also includes hours of private consulting to create your own custom roadmap to build and exit your real estate team.
Tools & Services – See all the tools, professional services and companies Jeff uses and recommends to help build your real estate team.
Here is what was covered with time stamps so you can jump to the section that most interests you:
2:00 - How Jeff Cohn positioned his business to sell 600 houses this year
4:00 - In-depth explanation of Jeff's proven and repeatable pay-per-click strategy
7:00 - The top three places Jeff finds his leads: Sphere of Influence, Internet leads, Prospecting on the phone
10:00 - The proper time to exit a real estate business (when you can cover your bottom line expenses as a producer)
14:00 - Three areas of your business to focus on when you exit sales: lead creation, lead conversion, recruiting agents to convert leads
18:00 - How Jeff has managed to increase his lead conversion by 300% through specialization within his team
21:00 - Why Jeff prefers to use Google Adwords over Trulia and Realtor.com
24:00 - How Jeff managed to draw in 1,100 leads last month, and how he manages to turn them into sales
27:00 - What Jeff's email drip campaign looks like when leads fall out of touch (no more than three sentences)
32:00 - The differences between prospecting buyers and sellers, and how to change strategies accordingly
34:00 - Tim's process of taking in leads and converting them as opposed to Jeff's (his ISA's are required to respond in 5 minutes)
40:00 - Peripheral, out-of-the-box strategies that Tim is using outside of traditional lead-capture approaches
44:00 - How Jeff uses an 'environment of peers' to promote team culture and develop himself as a better team leader
48:00 - Tim's strategies for developing a strong, cohesive team culture (including a profit share plan and a reward-based system)
54:00 - How Tim and Jeff utilize Vyral Marketing to capture, nurture, and create leads within their databases
56:00 - Jeff's strategy to expand into every major city in the U.S.
A big thanks to our friends at Vyral Marketing for helping us put on the event. If you're looking for help with your database marketing, check them out.