Most expansions are typically based on the generation of massive buyer leads. Is it possible to expand on seller leads? How do you simplify managing ISAs? What’s the key to building a successful team? On this episode, CEO of RealEstateInvestor.com Gary Boomershine shares his perspective on team building and lead generation lessons from sending 450K direct mail pieces a month.
"The two things that will move the marker in business are marketing and sales." -Gary Boomershine
Takeaways + Tactics:
Thursday is the best day to drop direct mail, so it arrives on Tues/Wed.
On a piece of direct mail, NEVER include a website. Adding a website can dramatically cut your response rate.
For VA's or ISA teams, always set up one manager - one point of contact to supervise them directly.
Resources & Links:
Expansion– Learn how you can partner with Elite Real Estate Systems – get lead generation, coaching, support, training and access to a culture of success - all without leaving your current broker.
Team Building Workshop – Spend the day observing these systems in person, including board meetings, Monday Team Meeting, agent one-on-one meetings. Also includes hours of private consulting to create your own custom roadmap to build and exit your real estate team.
Tools & Services – See all the tools, professional services and companies we use and recommends to help build your real estate team.
At the start of the show, Gary shared on his team’s expansion model, and their monster mass marketing strategy. Next, we talked about the importance of having your direct marketing driven to a phone number and not a web address. We also discussed why you have to build rapport with clients and the investor/mega-team hybrid we are seeing in the business right now.
Gary also spoke about:
Their strategy for scrubbing leads
The importance of single point contact management
The power of tapping into the most talented people
If you want to scale up your lead gen and expand your real estate business, there’s a lot to learn from Gary’s approach. Rather than attempting to learn and do everything in-house, tap into the best possible third parties you can find. Find the best in the business, hire them and pay them what they are worth. Learn how Gary has built his hybrid team model with over 250 members around this concept. You’ll take away some incredible insights you can use in your team today!
Guest Bio Gary Boomershine is a real estate investor, Fortune 500 consultant and the founder of REIVault. Gary met with a few successful real estate investors to create a mastermind of best practices and realized that if they combined their collective wisdom, marketing methods, mailing-lists and procedures, they could leverage each other and succeed faster together... while saving money on mailing costs, labor and other shared services. Go to joinreivault.com for more information.