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How to Attract Millennials and Keep Them Productive & Motivated w/Josh Cunningham

Unlike previous generations, millennials want more than a paycheck. They want to be part of something meaningful. How can we provide this type of work environment for millennials? What kind of team culture do they respond to? Why is the DISC profile test an important part of the hiring process? In this episode, Josh Cunningham shares how he built a successful real estate lead nurturing business by hiring and training millennials.

"People aren’t looking for a career where they just clock in, sell their 8-9 hours per day for a paycheck, and go home to actually be who they are." -Josh Cunningham

Takeaways + Tactics

  • Millennials are looking for more than just a way to give 8 hours of their time in exchange for a paycheck. They’re looking for a team environment and immediate feedback from their superiors.

  • Testing all candidates using the DISC profile is quite useful both for employees and candidates to know what motivates them.

  • Individual contests and constant feedback are what keep turnover rates low. It’s about making them feel like they work in an environment where their superiors care about their success.

In the beginning, we talked about how millennials are different from other generations and what business owners can do to keep turnover rates low. We also talked about some of the things a workplace should offer in order to attract and retain millennial recruits.

We also covered:

  • Why we need systems put in place before we make any hires

  • Why training materials and coaching are a must

  • How gamifying work can incentivize employees to give their best

Use a chart to track the performance of your employees. “Gamifying” the whole work experience will make everyone strive to move up, including low performers. Reward the top performers, celebrate their successes, and hold regular contests to keep the team motivated all year long. When we constantly strive to make our team perform better in a fun way, they know they’re getting more than a paycheck. The more you invest in the personal development of your workers, the higher the chance they will stay on your team for longer.

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