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How to Make the ISA Model Successful & Profitable w/Gary Boomershine

The ISA model is something a lot people in our industry have spent time and money on, to varying degrees of success. What does it take to actually make it work and succeed? How do we maximize the benefits of overseas callers? How has our guest’s team integrated technology into his ISA model? On this episode, Gary Boomershine is back to talk about what he’s doing to actually get results from ISAs.

Takeaways + Tactics

  • When you launch a new strategy, it’s not enough to just feel like it’s working. You have to use numbers and metrics to inform whether or not you’re on the right track.

  • You want an ISA who is sharp, knowledgeable, and friendly.

  • On calls, using the word “property” instead of “house” can actually help you convert at a higher level.

At the start of the show, Gary shared on recent developments in his business and how to figure out how much every single phone call your ISAs makes worth. Next we talked about some of the ways you can improve your ISA department and increase your results. We also talked about the mindsets and actions that will help you solve the limiting factors in your business.

Even though a lot of us have sworn off the ISA model after not seeing results, the truth is that there is a solution for whatever issues we might face with it. In order to solve these problems, we must have the internal belief that it can be solved. We also need an extremely disciplined, systematic, metric-based approach. We have to give the numbers the time and space to give us actionable information, instead of being led by how we feel about it.

Guest Bio-

Gary is a real estate investor and entrepreneur. He is the founder of REIvault, a two-time Inc. 5000 company which helps Real Estate Agents and Investors. Go to for more information.

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