- Jeff Cohn
How to Build a Team-Oriented Brokerage w/ Matt Curtis
To build successful brokerages, we need to focus on empowering our teams. What is a ‘team-erage’, and how can building one bring us great results? How should we be managing and distributing leads between our team members?
On this episode, Founder of Matt Curtis Real Estate and host of the Double Your Real Estate Sales podcast, Matt Curtis shares how to build a successful team-erage.
Takeaways + Tactics
To see great results, consider building a ‘team-erage’. This is a team-oriented brokerage that depends on the value each individual team member brings to the table.
A team-erage is most effective when agents are working leads brought in by the brokerage (instead of individuals). While agents should be allowed to work their own spheres, keep this to a minimum by offering plenty of brokerage leads.
Motivate team members by distributing leads accordingly. The most attractive lead source is hand raiser leads - give these to the team members who put in the most work.
At the start of this episode, we spoke about the importance of empowering our team members to be the best they can be. We also discussed how to distribute inbound calls and website leads in a team-erage, and spoke about why following up is so important.
We also discussed:
How to build client relationships that stand the test of time
Providing great service vs. offering clients free gifts
How to become a leader people want to grow with
Matt Curtis is the Founder and Visionary of Matt Curtis Real Estate in Madison, Alabama. In a span of 7 years, they have grown 2,000% with 65 team members and over 1,100 annual sales (as of 2019). They are the #1 Reviewed Real Estate Team in Alabama with over 3,000 reviews - more reviews than all other local real estate agencies combined!
Matt Curtis Real Estate has been named a nationally-ranked award winning team with awards including Real Trends Top Real Estate Teams; Huntsville Chamber of Commerce Service Business of the Year; Madison Chamber of Commerce Best Overall Business; RISMedia 2020 Real Estate Newsmaker; and Best Place to Work Award Winner in 2019. They have also been the recipient of Real Trends Top Ranking Real Estate Website for 2 years in a row in multiple categories, and made the Inc5000 List 3 years in a row (2017, 2018, 2019).
Matt is also passionate about helping others build their own real estate teams, and is the host of the Double Your Real Estate Sales podcast.
To find out more about Matt, head to
Other links mentioned on this episode: Homebot.com
To schedule a free call with our Director of Growth www.ersdemocall.com To get email updates about new episodes go to https://www.eliterealestatesystems.com/podcast/tag/podcast To download two free PDF's: Jeff's Business Plan and his Lead Generation Guide, go to jeffsbusinessplan.com
To find out more about upcoming ERS events, visit eliterealestatesystems.com, and check the events tab.