• Jeff Cohn

The Right and Wrong Way to Recruit An Agent to Your Team


Recruiting agents is one of the key elements to any successful real estate team or brokerage that wants to scale. Not only can it provide us the freedom we seek, but it also empowers others to live the life of their dreams.


In order to bring great agents onto our teams, we have to tailor an approach that effectively communicates the value our organizations provide, and it has to be different.


What are some of the biggest mistakes team leaders make in their recruiting process?


In this episode, we’re kicking off our high level coaching topic for April 2022, and sharing a few nuggets you can apply to your recruiting efforts.



Three Things You’ll Learn In This Episode


  • How to create an unbeatable recruiting hook Top agents get approached by teams all the time. What can we say to make sure we’re different?

  • The power of investing in your recruiting Why is a recruit better than a referral when it comes to making our teams more profitable?

  • Why we shouldn’t be focused on splits Most real estate organizations and recruits are focused on the splits conversation, but is that where our true value lies?

To Download two free PDF's: Jeff's Business Plan and his Lead Generation Guide, Click Here.

And if you’d like to keep up-to-date with Jeff, follow @jeffmcohn on Instagram.

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