• Jeff Cohn

What Does Authenticity Look Like in Business w/Eden Sunshine


We’re constantly inundated with calls to be authentic, but many of us are still uncertain on what that actually means. What does authenticity look like in a real estate team, and how can we start putting it into practice?


When we hear the word ‘authentic’ most of us think about putting everything on the table, and that can be a little intimidating. No one wants to air all their dirty laundry, but could that be a major key to success?


Is there a way to strike a balance between authenticity and discretion?


In this episode, Broker of the #1 Realty Executive Office worldwide, Eden Sunshine shares how to run a team in a way that feels authentic to who we are.




Three Things You’ll Learn In This Episode


  • The importance of authenticity We often get carried away with sharing our latest achievements, and there’s no problem with that, but our audiences know it’s not all moonlight and roses. Celebrate wins, but don’t be afraid to open up about challenges.

  • Why we need to embrace the ‘suck’ It’s normal to face obstacles when we’re pushing for big results. Don’t get caught up in trying to be perfect, accept that hard times happen and ask for help when it’s needed.

  • How to stop getting swayed by what we think we’re ‘supposed’ to do We hear a lot about natural progressions and next steps, but none of that means anything if we don’t feel connected to it. We have to stop thinking about others’ expectations and start digging deep on what we want.

Guest Bio-


Eden Sunshine is the CEO of Realty Executives and Broker of the #1 Realty Executives office worldwide. He is also a sought-after consultant, speaker and author of The Book on Building Great Businesses and Woo Hoo: Successfully Transform Your Business & Your World. A serial entrepreneur, he is also the creator of The Level 7 System and the Systemize Your Business in 90 Days training. Eden is a truth seeker and problem solver, and he is passionate about helping people find their business-life connection.


To find out more, head to: http://www.edensunshine.com


Books mentioned in this episode:

https://www.amazon.com/10X-Rule-Difference-Between-Success/dp/0470627603

And to find out more about our upcoming event, visit:

https://www.theteambuildingsummit.com


To Download two free PDF's: Jeff's Business Plan and his Lead Generation Guide, Click Here.

And if you’d like to keep up-to-date with Jeff, follow @jeffmcohn on Instagram.

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