• Jeff Cohn

The Critical Decision That Will Keep Your Brokerage Alive For The Next 10 Years w/ Greg Harrelson


The smartest real estate team leaders aren’t just thinking about what’s happening now, they are obsessed with positioning themselves for the future.


To be relevant over the next decade, we have to think beyond the traditional role of a real estate company. The successful brokerage of the future has to build a conglomerate of value by focusing on the most pressing needs of the agent.


How can leaders anticipate the needs of agents and locate themselves in a prime position to deliver value? What are the key pillars that have to exist in the real estate business of the future?


In this episode, we’re joined by owner and president of Century 21 The Harrelson Group, founder of Real Estate Sales Solutions, and host of The Level Up Podcast, Greg Harrelson. He shares what agents, coaches and brokerages need to do to remain relevant in a fast-changing real estate industry.


Three Things You’ll Learn In This Episode


  • Why the world of coaching is evolving What will the coaching company of the future look like, and how is Greg Harrelson creating a service that meets the expectations of today’s content consumer?

  • How to stay in business and thrive in the future What is the obvious but overlooked conversation brokerage leaders need to have if they want to succeed going forward?

  • The power of pain in the journey to success How does stretching ourselves and finding our pain zone outside of our business lead to growth in the business?

Guest Bio-


Greg Harrelson is the owner and president of Century 21 The Harrelson Group, founder of Real Estate Sales Solutions, and host of The Level Up Podcast. As a successful agent and business owner in the Myrtle Beach area, Greg is in the top 1% of agents in the country. His success has inspired him to teach aspiring Realtors how to reach their goals.


Greg is passionate about being hands-on in his business and regularly encourages agents with questions to reach out to him through social media platforms.

For more information visit https://m.facebook.com/gregharrelson. To learn more about Real Estate Sales Solutions visit https://www.facebook.com/RealEstateSalesSolutions.

To Download two free PDF's: Jeff's Business Plan and his Lead Generation Guide, Click Here.

And if you’d like to keep up-to-date with Jeff, follow @jeffmcohn on Instagram.

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