A lot of us got into real estate with the intention of making money, but once we’ve achieved financial abundance that stops being our chief motivator.
As we begin building and scaling our own businesses, success in the industry comes down to more than just selling houses. The truth is, money will never be the thing that truly fulfills us, so what will?
When we shift our ‘why’ from making money to making a difference in other people’s lives, everything changes for the better. How can we make a bigger impact on our clients, agents and communities?
In this episode, bestselling author, coach, podcast host and Broker/Owner at One Community Real EstateⓇ, Leigh Brown shares how to build a service-minded business.
Takeaways + Tactics
Why collaboration beats competition every time Many Realtors get hyper-focused on being the best in their market, but we should never lose sight of how symbiotic this industry is. By looking at the other Realtors in our market as inferior, all we’ll do is hamstring our business in the long term.
How to create a better work environment for our teams A lot of team leaders assume everyone is wired the same way, but not everyone thinks like an entrepreneur. Stop holding agents to unreasonable expectations, and start serving them in a way that makes sense for their needs.
How to keep our clients at the center of every transaction While it’s tempting to share all our accolades with a client in early communications, we have to remember that it’s not about us. We’re here to solve our clients’ problems, not to talk ourselves up.
Leigh Brown is an internationally renowned sales and motivational speaker, established coach and Broker/Owner at One Community Real EstateⓇ. She is also an author of three books, including the Amazon #1 bestseller, The 7 Deadly Sins of Sales™, and host of the Crazy Sh*t In Real Estate podcast. Leigh is passionate about helping other Realtors make their mark as both service providers and community advocates.
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