• Jeff Cohn

A Primer on Lead Generation: The Mindset Keeping You From the Biggest Lead Source in Your Business


Ask most agents and even team leaders what lead generation is and they’ll tell you it’s internet leads. We often miss out on the most valuable lead source right under our noses - our sphere of influence.


In order to increase our efficiency and ROI in lead generation and conversion, we have to shift our mindset and train our agents to do the same.


Why is the sphere of influence such a key source of business we need to invest in?


In today’s episode, we’re inviting you into our ERS March coaching topic kick-off call. We’re going to be tackling lead conversion, but before we do, we’re going to change how you measure the value of your lead sources.



Three Things You’ll Learn In This Episode


  • The one thing holding you back from lead gen excellence Many agents on our teams don’t see their sphere as a lead source, how do we shift their thinking?

  • Why seller lead platforms aren’t as good as our sphere The best source of seller leads is right in front of us - in our databases. What makes our past clients the best way to find motivated sellers?

  • How to increase your lead gen ROI To understand our value, you have to know what our time is worth, how do we help our agents calculate it?

To Download two free PDF's: Jeff's Business Plan and his Lead Generation Guide, Click Here.

And if you’d like to keep up-to-date with Jeff, follow @jeffmcohn on Instagram.

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