• Jeff Cohn

The $12 Million Dollar Niche Strategy: How to Dominate Your Own Unique Slice of the Market


In the near future of real estate, the agents who will keep earning a commission check are the ones who create a boutique service offering that focuses on a niche. Real estate teams can then gain more market share by having their agents occupy different marketing niches.


From a multifamily representative to a mommy blogger agent or fashion influencer Realtor, a real estate organization can be stronger by catering to a more diverse portion of their community.


How does today's guest use this strategy to collectively capture a bigger audience? What makes a niche agent more equipped for where the industry is going?


In this episode, Team Denver Homes lead, speaker, blogger, and member of the Forbes Real Estate Council​​, Mor Zucker reveals how to implement a niche-focused lead generation strategy.




Three Things You’ll Learn In This Episode


  • Why every agent should be investing in property The biggest failure of agents is not having an exit strategy. Residential real estate is the best pace for agents to invest their money. Why are these asset classes so perfect for us?

  • How to become an agent-influencer What are some of the unique ways Mor Zucker’s agents are bringing influencer marketing to the world of real estate?

  • How to combine your hobbies and interests with your lead generation pillars The key to winning niche clients is hanging out where they hang out, and also putting out good real estate content. How do you strike the perfect balance between fluff and depth?




Guest Bio


Mor Zucker is a team lead, public speaker, blogger, and a member of the Forbes Real Estate Council​​. Since the first year she pursued a real estate profession, and every year since then, Mor Zucker’s marketing and technology initiatives have placed Team Denver Homes, her co-founded real estate team's website #1 among the most viewed agent websites, and her blog in the top 3 most viewed blogs in Denver, Colorado.


Her innovative approach to marketing has led her to become a public speaker at conferences such as: Inman Connect, Who's Who in Luxury Real Estate, ENCON, WFG's REfresh and multiple brokerages’ MarTech conferences around the world.

Her marketing and technology efforts have garnered her the “Best Overall Marketing Package Agent” award (2017), the "Booj" award (2016), and she has been nominated by Luxury Real Estate for "Most Innovative Marketing Technique" (2016, 2015, 2014); "Best Overall Marketing Package" (2016, 2015); and "Outstanding Social Media Savvy" (2016).


In 2018 Zucker joined the Forbes Real Estate Council as an Official Member. The council is an invitation-only community for executives in the real estate industry. Members of the council have the opportunity to submit thought leadership articles and short tips on industry-related topics for publishing on

Mor Zucker is a team lead, public speaker, blogger, and a member of the Forbes Real Estate Council​​. Since the first year she pursued a real estate profession, and every year since then, Mor Zucker’s marketing and technology initiatives have placed Team Denver Homes, her co-founded real estate team's website #1 among the most viewed agent websites, and her blog in the top 3 most viewed blogs in Denver, Colorado.


Her innovative approach to marketing has led her to become a public speaker at conferences such as: Inman Connect, Who's Who in Luxury Real Estate, ENCON, WFG's REfresh and multiple brokerages’ MarTech conferences around the world.

Her marketing and technology efforts have garnered her the “Best Overall Marketing Package Agent” award (2017), the "Booj" award (2016), and she has been nominated by Luxury Real Estate for "Most Innovative Marketing Technique" (2016, 2015, 2014); "Best Overall Marketing Package" (2016, 2015); and "Outstanding Social Media Savvy" (2016).


In 2018 Zucker joined the Forbes Real Estate Council as an Official Member. The council is an invitation-only community for executives in the real estate industry. Members of the council have the opportunity to submit thought leadership articles and short tips on industry-related topics for publishing on Forbes.com.


For more information, visit https://www.teamdenverhomes.com.


Follow @morzucker on Instagram, and check out all the Denver Home Team’s niche Instagram accounts here:

@teamdenverhomes

@thedenverlook

@thedenverear

@therealdenvermama

@thedenveroutdoors

@thedenvereats


To Download two free PDF's: Jeff's Business Plan and his Lead Generation Guide, Click Here.

And if you’d like to keep up-to-date with Jeff, follow @jeffmcohn on Instagram.

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