• Jeff Cohn

Retention 101: How to Keep the Best Agents on Your Team for Years


When you’re the only one in production, you can get away with focusing on selling more homes, but if you want to scale a team, agent retention has to rise to the top of your list of priorities.


It’s one thing to bring on new people - getting them to stay is where the rubber truly hits the road. Why do agents choose to stay at one organization for years? What are some of the limiting beliefs that hurt your ability to keep top talent on your team?


In today’s episode, you’ll learn why you can’t grow a successful team without a solid retention plan, and how to put it into action.




Three Things You’ll Learn In This Episode


  • What people mean when they say they don’t want to hire new agents Why is retention so critical to our ability to grow our teams and increase our net income?

  • Why many teams fall apart when one agent leaves How do we build a team that can withstand the departure of one (or a few) of our top agents?

  • The truth about why many agents speak negatively about the market As leaders, how do we coach the pessimistic team member who’s always complaining about the market?

To Download two free PDF's: Jeff's Business Plan and his Lead Generation Guide, Click Here.

And if you’d like to keep up-to-date with Jeff, follow @jeffmcohn on Instagram.

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