As real estate professionals, we hear a lot about marketing, but most of what we’ve heard is the same reworked, old advice. It’s 2021, so where are all the 21st-century ideas?
What does the audience of today want to see, and what we can do to go above and beyond their expectations?
Are there any marketing trends we should be taking note of? How should we go about incorporating them into our real estate businesses?
In this episode, the founder of the Real Estate Rockstars Podcast and industry legend, Pat Hiban joins me to discuss how to approach marketing in today’s world.
Three Things You’ll Learn In This Episode
How to get more creative with our marketing Go beyond verbal communication to show potential clients why we’re the obvious choice. Audiences may understand that a competitor charges 1% more than us, but visually demonstrating what that means helps them put the difference into perspective.
How giving back can supersize our marketing results Convert the % increase of what competitors are charging into a dollar value, and use that same amount to give back to someone in need. By doing this and documenting it, we’re making a positive impact and a statement.
Where we should be connecting with our audiences Gone are the days when TV was the most effective way to reach potential clients. Stick to social media instead, and prioritize visual platforms like Instagram.
Pat Hiban is a real estate veteran. Having started his career in the 1980s, Pat was the owner of the Pat Hiban Real Estate Group for over 2 decades and made a name for himself as the #1 Team Leader in all of REMAX in 2004, and #1 Keller Williams agent in units sold nationwide in 2006.
He later went on to found the Real Estate Rockstars with Pat Hiban podcast, serving as the show’s host for over 4 years. Pat is the author of 6 Steps to 7 Figures and Tribe of Millionaires, and is one of the founders of GoBundance.
To find out more, go to: https://www.linkedin.com/in/pathiban
And to attend the events mentioned in this episode, go to www.growwithers.com.
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