• Jeff Cohn

The Future of the Broker: How Do We Stay Profitable & Save the Brokerage Model? w/Paul Morris


There’s no question that real estate commissions as we know it are on borrowed time, and this isn’t just putting a squeeze on the agent, it’s affecting the traditional brokerage too.


The “broke broker” has been a long running industry joke, but if we’re not future-proofing our businesses, it might actually become the reality.


Is there a way for us to stay profitable and still have a role in the future of the real estate transaction? How do we hedge against the suppression and eventual elimination of commissions?


In this episode, I’m joined by Keller Williams Regional Director, and author of NYT Bestseller “Wealth Can't Wait”, Paul Morris. We talk about where real estate is headed, and how to keep the brokerage model alive.



Three Things You’ll Learn In This Episode


  • How to create wealth multipliers in a real estate brokerage When real estate commissions become a thing of the past, how can brokers still make sure their agents are getting paid?

  • The best way to grow our footprint without abandoning our superpowers If we’re seeking an ancillary business, is it smarter to partner with an expert in that space, or go it alone?

  • What agents have working in their favor The true value in real estate is the relationship we have with the consumer. How do we protect it?

Guest Bio-


Paul Morris is a Keller Williams Regional Director, CEO of Forward Living, the number 1 KW office in California, a REAL Trends top 50 brokerage, and author of NYT BestSeller Wealth Can't Wait. As a prolific and award-winning entrepreneur and business mind, Paul Morris continues to grow and impact the real estate industry.

Paul is the recent New York Times Bestselling author of Wealth Can't Wait (www.wealth.org) and Keller Williams' Regional Owner and Regional Director for 3 California Regions (Central & Southern California, Westside LA, and LA Coastal), where he has oversight of 36 offices and more than 7,000 realtors who close more than $18 billion in sales volume per year.

As CEO of Forward Living, Paul has grown his own Keller Williams offices to become Keller Williams #1 Franchisee outside of Texas with ownership in 9 offices with more than 3,000 realtors and $7 billion in closed volume. And, Paul and his team have led Keller Williams Realty to the #1 spot for Market Share in Los Angeles. For more information, visit http://www.morrisx.com email paul@forward1.com or follow @paulmarkmorris on Instagram.

To Download two free PDF's: Jeff's Business Plan and his Lead Generation Guide, Click Here.

And if you’d like to keep up-to-date with Jeff, follow @jeffmcohn on Instagram.

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