Social media is a powerful tool, but it can only take our marketing so far. Unless we’re using it the right way, we’re just wasting our time and resources. The question is, what is the right way, and where could we be going wrong?
While we’re all aware of the importance of using social media for brand awareness, not enough of us know how to do it. As a result, we end up following the lead of influencers and online trends, and that’s only taking us further away from the real reason we’re on the platforms: to connect with our audiences.
How can we use social media to build genuine relationships with our followers that ultimately lead to business growth?
In this episode, Elite Real Estate Systems’ Director of Marketing and Events, Kathryn Nizzi shares the secrets to successful social media marketing.
Takeaways + Tactics
Why we have to change the way we think about social media marketing Social media alone can’t help us grow a business, so it’s crucial to keep prospecting in more traditional ways. Think of social platforms as an enhancement to the tried-and-tested activities we’ve always done.
How to stay true to our brands in the face of social media trends It’s easy to get caught up in social media fads, but not all of them align with our company message, and that’s okay. Stick to creating genuine, authentic content that feels personal.
How to keep social media marketing authentic when hiring a third party Running our own social media on top of leading a business is unrealistic, so hire the role out. That being said, whoever takes the reins can’t be disconnected from the company's brand. Be sure to keep them as involved in the business as possible through regular check-ins.
Kathryn Nizzi is the Director of Marketing and Events at Elite Real Estate Systems. Passionate about what she does, Kathryn holds degrees in Advertising, Public Relations, and Applied Communication and Marketing from the University of Nebraska at Omaha.
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